Pooch Treats is an Australian owned and operated company that produces top quality treats for dogs, and can be found in pet shops all over the country including PETstock and Best Friends.
Pooch Treats were after a fresh new look to their over-all packaging that would not only help them stand out on a cluttered and competitive retail shelf, but also position them as a top quality, gourmet treat made from natural ingredients.
Our goal was to match their already existing logo with a fun and sophisticated packaging brand that would help emphasize who Pooch Treats are and stand out as a recognizable brand on the shelf.
We focused on sharp, vibrant designs with fun illustrations and bold colours that allowed the brand itself to really shine and allow easy customer interaction. From plastic zip-lock bags, to pick-n-mix bags, labelling and custom cardboard point of sale units meant we were able to transform the brand into a fun, stylish brand that was easy for customers to recognise on a busy retail shelf.
An easy “Pick-n-Mix” solution for retail shop counters in pet stores, for housing pooch choccies and biccies.
One of the most recent product lines to be released by Pooch Treats had us designing some fun and bright candy labels for our furry family members. After some in-store research and concept sketches, we produced a label that was fun, delicious and effective.
Photoshoot conducted in-house of the delicious pooch treats, appearing in the Best Friends pet store catalogue.
Packaging & POS