Mr. Intolerable’s is freshly made meals designed to accommodate common food intolerances in people of all ages, plus anyone else who simply loves eating great tasting, healthy food.
Working very closely with the founder, we wanted to produce a logo that was fresh, healthy and modern that also had a strong identity and focused on the great business name; Mr. Intolerable’s. This custom designed logo was sketched up, digitally illustrated and fine-tuned to be exactly what the client was after. The colour palette for the brand was based on the fresh, happy and invigorating feelings one would feel after eating something that didn’t upset their tummy.
The Mr. Intolerable’s brand development project included a logo design with full logo suite of various colours and lockups, tagline, social media icons, brochure menu, vehicle wrap and eCommerce website.
Finely detailed custom lettering was sketched up and digitally illustrated to form the Mr. Intolerable’s word-mark identity.
As part of the full logo suite, various social media icons were produced and sized for the individual platforms.
This also included full colour icons and single colour icons in the branded colours, including black.
A classy part-wrap was designed for the Mr. Intolerable's food van and was a huge success with excellent visibility on the roads.