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The Fitness Partnership Branding

A brand fit for purpose

THE FITNESS PARTNERSHIP BRANDING

overview

Working very closely with the team at The Fitness Partnership and after a thorough sit down discussion, we were able to grasp the direction the newly founded company wanted to go in.

Our goal was to produce a logo and identity that was fresh and bright with a modern and sophisticated look and feel. We wanted the design to not only reflect the vision that all three business partners had, but create a logo that had meaning behind it.

With inspiration taken from the array of patterns found on the sole of running shoes, we sketched up and simplified the design to allow the shapes to mould to each other creating a sense of partnership and togetherness, while also hiding the letters F and P within the pattern.

After digitally illustrating and fine-tuning the design, the colour palette for the brand was applied bringing it to life, which was right on mark to be exactly what the client was after.

Services Provided

  • Graphic Design
  • Illustration
  • Full Logo Suite Development
  • Social Media Icons
  • 3D Conceptual Mockups
  • Packaging
  • Copywriting
  • Finished Art
  • Industry Research
  • Colour Meaning
  • Project Management

CREATING A PARTNERSHIP WITH HIDDEN MEANING

With inspiration taken from the array of patterns found on the sole of running shoes, we sketched up and simplified the design to allow the shapes to mould to each other creating a sense of partnership and togetherness, while also hiding the letters F and P within the pattern.

The Fitness Partnership
The Fitness Partnership

BRANDING IDENTITY TO SUIT ANY USE

The Fitness Partnership logo and identity was designed to have versatility within the brand, allowing the design to change colour when necessary or be used as a tag or stand alone icon - a bit like a fashion brand. This allows application across multiple media to be diverse while still being recognisable, it also allows us to be playful in the way the logo is used by filling the entire logo with a solid colour, image or pattern.

The Fitness Partnership
The Fitness Partnership
The Fitness Partnership
The Fitness Partnership
The Fitness Partnership Logo

BUSINESS CARD DESIGN, PRINT & DELIVER

As part of the full logo suite and various social media icons, business cards were designed and printed for the team that boasts different colours and a different branded pattern usage for each card.

The Fitness Partnership Business Card

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