The Bottoms Up website was planned out with rigorous keyword research, wireframing, user experience structure and site mapping to ensure a strong Google friendly website was designed and developed right from the start. Our focus was on building a solid platform for SEO optimization within the site frontend, backend and SEO copywriting.
The website focuses on a clean and stylish design that displays the services on offer while being aesthetically pleasing and results driven. Although the business is within a clinical industry, we were able to breathe life into the brand and craft a non-clinical website with the introduction of new supporting colours, graphics and imagery that help to communicate the Bottoms Up message – which is that an effective digestive system is essential to good health.
The Bottoms Up website offers an easy to use location page with search features and individual clinic information, making it easy for customers to find their nearest clinic. The inclusion of a dedicated franchisee login portal meant we were able to provide a single go-to spot for housing brand updates, new industry related news, brand guidelines and resources.
The Bottoms website not only offers visitors services for digestive cleaning, but is also a beacon of health related tips and advice through the blogs, the events, the social media live feed and the over-all information provided on the site about how to obtain good gut health.
Custom illustrations were created for each core service category.
By building a responsive site to various devices and screen sizes, visitors are able to access the website content wherever they are.
Easy mobile menus were implemented with a focus on SEO Google readability and high search results within search engines.
As the Bottoms Up brand and clinic locations continue to grow throughout Australia, we wanted to focus on implementing a resource centre for current and future franchisees. By developing a dedicated franchisee login and portal area, we were able and ensure all staff members at each clinic had access to the same information and resources to download for their individual clinics, be it a logo update, new information released within the industry, brand guidelines or newsletter updates.