Avery Dennison; a global leader in the materials science industry were after a fresh new look to their over-all marketing and communications material on both the consumer and business level.
Our goal was to match their powerful message of ground breaking and innovative materials with visually stunning design that clearly communicated why Avery Dennison are global leaders in the material applications industry.
Our approach had us thinking of new ways to display their products so customers could unfold the material, interact with it and understand the benefits and see the quality of their products.
We focused on clean and vibrant designs with stunning illustrations and imagery that allowed the material itself to show how vivid and crisp the print quality could be. Our new concept design and custom made die-line for the folders of their Pantone® colour matching service was an instant hit. It centered heavily on the brand shape itself and used powerful copy to communicate the ability they have in matching colour onto their material applications – Avery Dennison implemented the folder on a global level to present to their top end clientele.
Exploring the possibilities of graphic and reflective solutions
Keeping with the theme of vibrant colourful and eye-catching design, a series of eDM’s were designed to catch the reader’s attention and illustrate their new material product lines that out perform the competition on surface quality, colour and durability.
Design & Print Work