Anla foundation is a quick, easy, perfect make-up that creates a light-weight, flawless finish with long lasting 24-hour coverage.
The foundation covers skin imperfections, controls oil balance and delivers moisture for a smooth rejuvenated complexion with anti-inflammatory properties to diminish troubled skin, while also being an anti-wrinkle solution – these were just some of the amazing qualities we learnt of the Anla product range.
We collaborated with the Anla team to understand what their goals were with the brand and where they wanted to position themselves and their products. Our strategy was to rejuvenate the brand from an already existing logo with a basic typeface into a brand new identity that would truly reflect the Anla brand and the range of high-end beauty products that are available.
From concept to final, we developed an identity for the brand that not only positioned them right in the centre of the beauty industry but would also be instantly recognised and remembered by the target market.
A custom typeface for the Anla lettering was sketched up and digitally illustrated to form the beautiful word-mark identity.
In order to create a compelling tagline that communicated directly to consumers and suited the newly created identity – we first analysed all facets of the company, the products and the results achieved by using the Anla range.
We wanted to capture the essence of the company, the brand and the end result a consumer would expect from the product.
‘Naturally Beautiful’ came to fruition after a careful process of elimination and getting to the core of the products efficacy.