pdView Logo & Branding
Powering up a data company’s brand presence within the energy market.
pdView specialises in providing energy market data to some of Australia’s top energy providers. We teamed up with the crew at pdView to design them a brand that would work across all of their print and digital collateral and fit within the corporate space that they work.
With a complicated product and service offering, we wanted to simplify the brand by creating a clean and bright word-mark identity accompanied by an icon. While they did work within a corporate space we applied a louder colour palette as the element that showed a more fun side to the company. The first two letters were ideal in creating the icon, lending itself to the palindrome effect.
The brand roll-out included a full logo suite, business stationery and reporting collateral.