dr. dream Website
Transforming an international brand into a digital leader in a saturated market.
dr. dream offers Australians a unique range of advanced, non-invasive skin treatments and cosmeceutical products from a leading aesthetic surgery group in Korea. Moving into the Australian market with their own products and treatments proven to be highly effective, they assigned Fox & Lee with exciting task of creating their online space.
With a few, state-of-the-art clinics in the pipeline for grand openings, we knew the dr. dream web presence had to be a reflection of their upcoming clinics; the goal was to keep it clean and high-end.
The dr. dream website was carefully planned out with rigorous industry research, wireframes and an easy to use structure to ensure a strong Google friendly website was designed and built right from the start. It’s a balanced combination of aesthetics and trusted communications, marrying the beauty of nature with the precision of science.
The website focuses on a clean and stylish design that informs and educates visitors of their treatments while being aesthetically pleasing and results driven.
We were able to breathe life into the brand with the introduction of new supporting colours and graphics that focus on the natural ingredients used within their products and uses soft pastel tones to communicate a subtle tone of voice.
When the website was launched we observed (via Google Analytics tracking) the website visitor numbers skyrocket, reaching over 2,500 visitors in under one week shortly after the SEO campaign had begun.